What makes Audi such an exceptional brand is its dedication to fulfilling its customers’ expectation of outstanding reliability and quality from its cars. The notion of quality is of paramount importance at Audi and ensures the company spares no effort towards the achievement of unparalleled quality. This pursuit consequently means Audi models also have to constantly ascend new heights. Before a car is finally released in Quality Assurance, it has to undergo a broad assortment of tests, including, but not limited to, weather conditions. Audi uses secret sites in Africa and in the United States, where new vehicles are subjected to the smoldering sun for two summers. Though it is the most demanding test for plastic, paint, and leather, it allows the company to test the effect of heat on the surfaces, the colours, and the appearance. During the testing phase, cars are also driven in extremely cold countries such as Russia. Dubai, where both sand and heat subject the vehicle to unsparing scrutiny, also figures on the list of places where Audi tests its cars to make sure that all materials and cars offer consistent quality, irrelevant of the location.
To realize the promise of its vehicles’ reliability, Audi believes it always needs to know exactly how the cars behave. Audi also simulates a lot of extreme situations in its laboratory, like with the INKA test. It was put into action as the standard at Audi over 40 years ago and has continually evolved since then, thanks to modern technologies that eventually change the requirements and expectations of Audi’s cars. Take the new Audi Q7 e-tron Quattro for example – in addition to the standard testing programme, the SUV has to drive through a half a meter deep water bath every day. The water bath test is to ensure that not even a single drop of water gets through to the battery. Audi also simulates extreme material stresses in its laboratory to set the seal on enduring competence.
Audi also uses scanning electron microscopy (SEM) to examine the microstructures of fractured surfaces, wear patterns, and surfaces. Other than that, the company also tests materials in the light laboratory for metamerism – a colorimetry term that refers to the differing perception of colours under distinct light conditions. This process is to ensure that the cars’ colours look equally flawless and in tune in natural light as they do in the showroom’s light. For this, the materials technologists observe the vehicle’s interior under all lighting conditions as they pursue the challenge to make certain that the colours of the different surfaces of all materials, including the leather, plastic, aluminum, are perfectly co-ordinated.
Audi’s passion to achieve the highest quality and perfection manifests in every car it makes – from the A3 sedan to the R8. The Audi showroom in Delhi houses 13 cars that are modelled on the same devoted German engineering. For more information or to book a test drive in Delhi, visit the Audi Delhi Central Showroom in Connaught Place or click here.